Rebekah Iliff says, “Content is all the rage these days, as marketing, public relations, social media and advertising continue to converge, cross-pollinate and ultimately collaborate to cut through the noise.

As a result, the question isn’t: “Do we need to be thinking about a content strategy?” But, rather: “How do we strategically create content that we can then measure, evaluate and use to empower our brand?”

According to one of my favorite compatriots, analyst Rebecca Lieb, “measuring content effectiveness remains the single most daunting task facing content marketers.” And as anyone who spends any amount of time in the content world knows, creating intriguing content using a custom WordPress template is no longer enough. Not even close“.

5 Free Influencer Outreach Templates for Your Content Campaigns

‘Entrepreneur’ Blog

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