Aaron Agius says, “Could social signals be one of the mysterious 200+ factors that Google considers in order to determine your website’s rank?

SEOs and digital marketers have been debating the question for ages. But what does the data actually say?

Here’s a new perspective that attempts to answer this constantly debated question.

Google Says No

Google is often cryptic about what factors it uses to determine rank, but in the case of social signals, they’ve actually been fairly straightforward.

Many Google representatives have mentioned that social signals are not a rank factor. One of the most recent came from the former head of Google’s webspam team, Matt Cutts:

Facebook and Twitter pages are treated like any other pages in our web index, so if something occurs on Twitter or occurs on Facebook and we’re able to crawl it, then we can return that in our search results”.

A New Perspective: Does Google Use Social Signals When Determining Rank?

Business.com

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