‘Consumers becoming more relaxed about their data: report’ – ‘Econsultancy’ Blog
Jack Simpson says, “Only 1% of consumers trust advertisers to look after their data, yet 27% would be prepared to sell their data and 41% of those believe their data is worth more than £500 per year.
This is according to our new report, Value Exchange from Data Exchange, produced in partnership with Acxiom.
The report explores how brands should be looking to develop ongoing relationships with customers, how to define those relationships and what can be expected of the increasingly data-savvy, data-wary customer.
In this post I’m going to cover some of the key attitudes consumers have towards data and the way brands handle that data, as highlighted by the report.
Consumers still wary of ‘stalker’ media
54% of consumers worry about advertisers misusing their data, highlighting a significant lack of trust between the person in the street and the brands trying to market to them“.
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