Shelley Kessler says, “Our coverage of seasonal activities and relevant trends for the 2015 holiday season continues. We’re seeing high email volume continue to drive open and click rates lower than those seen in 2014. However, the absolute number of opens and clicks received are higher.

The largest percentage of year-over-year increases in volume, opens and clicks occurred on Wednesday (the day before Thanksgiving) and Tuesday (the day after Cyber Monday).

A pattern continues for transactions and revenue as well. While rates have decreased, the total number of transactions and amount of revenue were more than 20 percent higher this past week than at the same time in 2014“.

Holiday email engagement opportunities: Christmas Day and Boxing Day

‘Experian Marketing Forward’ Blog

Sharing is caring