Kelsey Meyer says, “It’s that time of year again — the time of year that motivates each of us to set grand resolutions for how we’ll improve over the course of the next year. While many of these resolutions will slip off of our radars by the second or third week of the new year (check out your local gym toward the end of January), some of the strongest among us will rise to the occasion and make 2016 their best year yet.

After reviewing comprehensive reports about 2016 content marketing trends and the articles that analyze them, I’ve noticed a few key areas into which these big trends fall. In an effort to help you become your team’s content marketing hero, I’d like to share the top trends in these key areas that you should take into account when setting your content resolutions for the new year.

Content quality

  • Algorithm updates will reward high-quality content over spammy, keyword-stuffed content. If first-page search results are a goal for your marketing team, it’s time to put traditional SEO tactics — such as keyword stuffing and excessive backlinking — to rest”.

Let These 5 Trends Guide Your 2016 Content-Marketing Resolutions

‘Entrepreneur’ Blog

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