‘What Can a Promoted Trend on Twitter Do for Your Business?’ – ‘Small Business Trends’
Adam Root says, “Sometimes, new social media tools and features seem to muddle up the experience instead of enhance it. But some extremely useful (and largely untapped) changes to Twitter’s interface options can help your company unleash a surge of advertising influence.
Twitter Promoted Trends allows you to purchase an ad unit that will appear within users’ timelines for a specific period of time on Twitter, as well as on its platforms for Android and iPhone and on TweetDeck (which allows users to access several accounts at once).
What’s more, Twitter’s new Moments feature eliminates the need to follow other users in order to create a newsfeed, instead offering a tab of the latest headlines on its mobile app.
While this might seem like an obvious and fairly simple advertising move, it allows you to capitalize on Twitter Promoted Trends in tandem with an event or campaign you already have in place elsewhere on social media“.
Comments are closed.
