Jack Simpson says, “All marketers should now be aware that mobile is increasingly overshadowing desktopin many areas, and it seems retail searches during Christmas is one of them. 

Retail searches on mobile are expected to increase by at least 500% over the Christmas weekend alone.

The prediction comes from Bing Ads, which analysed data from the 33% of online retail users that used its platform in 2014.

Mobile dominated retail search last Christmas

65% of all UK retail searches where the user was looking to make a purchase were made from either a smartphone or tablet during Christmas day last year.

And almost one in two (48%) retail searches came from a smartphone.

These figures are perhaps unsurprising when you consider people’s behaviour on Christmas day“.

Why online retailers should focus on mobile this Christmas

‘Econsultancy’ Blog

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