Jordan Elkind says, “Black Friday weekend is a unique time for retailers: The holidays are approaching, the shoppers are swarming and the prices are slashed. While the shopping extravaganza may come only once a year, the marketing trends we noticed through the weekend are unlikely to vanish as quickly as those 50-percent markdowns.

The 2015 holiday weekend saw several interesting new trends in e-commerce and online marketing that are likely to have a strong impact through 2016. Here are the three key lessons we uncovered in this year’s “holidata.”

Note: The stats below come from The Custora E-Commerce Pulse, a tool that tracks real-time online transactions from more than 200 US online retailers, 500 million online shoppers, and more than $100 billion in transaction revenue. (Full disclosure: Custora is my employer.)

E-Commerce Is On The Rise

During this holiday season, more and more shoppers are choosing to forgo crowded stores and long lines to shop online from the comfort of their own homes — a trend that will likely continue beyond the winter thaw“.

3 Things Black Friday Taught Us About 2016

Marketing Land

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