‘Agile development: what do marketers need to know?’ – ‘Econsultancy’ Blog
Danny Bluestone says, “How your website, app or software is produced will have a significant impact over how quickly it’s built and its quality.
The technicalities of development methodologies can be intimidating, and appear irrelevant to marketers. But, which approach is used is a critical decision.
It can’t be left to your production team, whether in-house or outsourced.
These days, most production teams will recommend an Agile development approach.
This article explores what this means for marketers, comparing Agile with traditional production methodologies.
What’s wrong with traditional methods?
Agile evolved as a solution to the perceived disadvantages of traditional Waterfall production methods.
Under Waterfall, production follows a strict, sequential structure: ‘flowing’ through requirement gathering, design, implementation, verification (testing), deployment and maintenance“.
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