Michael Guta says, “The current digital commerce ecosystem has given everyone access to massive amounts of data. There is so much of it, you can quickly get overwhelmed if you don’t use the right solution to manage all the information. Managing ad campaigns is one area in which keeping track of the different data sets can be a job in itself.

If you try to manually optimize your ad campaigns, the process can be time consuming, which leaves you less time to run your small business.

In a post on the official Bing Ads blog, Andrew Goodman, president of Page Zero Media, points out automation solutions can deliver greater control. However, depending on the vendor and application you choose, it can be more complicated than it has to be.

In May of this year, Bing Ads launched automated rules for managing all the levels of your account. Users are able to schedule routine tasks and performance checks with automated rules for campaigns, ad groups, keywords and ads in the Web interface. The goal was to streamline campaign management with Automated Rules“.

Are You Aware of Features to Automate Your Bing Ad Campaign?

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