‘Don’t Copy. Be Different. And Your Marketing Will Win.’ – ‘Entrepreneur’ Blog
Robert Allen says, “Gary Vaynerchuk nailed it when he said, “Marketers ruin everything.”
Because it’s true. The moment they see people flocking to a new website, posting to the latest social platform or watching the hottest new TV show, they swarm in and fill it with ads for their stuff. To them, eyeballs equals dollar signs. And that is how it works. Until everyone starts doing it. Then, it’s an uphill battle to capture and keep your audience’s attention. In light of this, what’s the savvy business owner supposed to do?
Well, rather than scraping the bottom of the marketing barrel, you can use a different strategy altogether. You can zig while everyone else zags. And when you do this, you end up light years ahead your competition.
Today, I want show you three easy way to zig with your marketing and crush your competitors.
If you’re on a lot of email lists, you might have noticed a big trend going on. It goes like this: A new product, course or book is released. After a couple days go by“.
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