‘How to Craft a Compelling Subheadline That Makes People Click’ – HubSpot

Neil Patel says, “If you’re in marketing, you know that headlines are important. But did you know that subheadlines are just as important?

Sure, the headline is responsible for capturing a visitor’s attention … but then what?

To give you a better sense of how it all works, I’m not only going to explain what a subheadline is, but I’ll also detail a process that you can follow to use them to inspire action.

Once you’re done reading this article, you’ll know exactly how to unleash a killer headline, subheadline, and CTA combo that will make people see, want, and click on your site.

What’s a Subheadline?

First off, let me explain what I mean by subheadline. Here’s a good definition from Wiktionary:

A smaller, secondary headline that usually elaborates on the main headline above it”.

How to Craft a Compelling Subheadline That Makes People Click

HubSpot