Ann Noder says, “Big brands spend millions each year on managing their presence in the media through public relations.

For small start-ups, that expense is simply and sadly out of reach. But that doesn’t mean you can’t launch into the press spotlight. And you should!

Like no other form of marketing, editorial media coverage gives companies an implied third party endorsement that can drive recognition and sales.

Today, more than ever, media outlets are keen on outside content and sources as they deal with a 24/7 news cycle that requires a constant stream of fresh stories.

Here are five ways businesses can leverage opportunities with the media and land feature stories without spending a fortune:

Release the Release

Forget what you’ve been told about the perfect press release. Those should be strictly reserved for formal company announcements, such as financing“.

Making Headlines: How to Execute Million Dollar PR on a Dime

Business.com

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