Andrea Johnson says, “There exists an encyclopedia of articles that provide advice on how to market to Millennials. Marketers view Millennials (the “self(ie) generation“) as an evasive generation to market to because of the Internet savvy these consumers have developed by growing up online.

In this social-media-rich age that marketers find themselves in, the nature of the game has changed. Consumers are able to easily post reviews, quickly become educated about productsand interact with companies more easily than ever before. There has also never been more content so readily available.

So how can marketers create conversational campaigns in such a noisy environment?

Leverage mindful obscurity

Obscurity, when done correctly, sets the stage for organic conversations with consumers. Themusic industry is beginning to see more and more cryptic campaigns appear“.

Mystery Marketing: 3 takeaways from cryptic marketing strategies

MarketingExperiments Blog

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