‘New Report: It’s More Important To Detect Humans Than Bots’ – ‘Marketing Land’ Article
Berry Levine says, “With software robots (bots) settling into what seems to be a permanent and major part of website traffic, a Detroit-based company is out with a report that takes a different angle.
Instead of focusing on identifying and warding off bots, says “State of the Human Internet Report, 2015,” why not focus on verifying which visitors are human?
That’s the mission of Are You A Human (AYAH), Inc., a company that tracks visitors on over three million websites in nearly 200 countries and determines which ones are clearly exhibiting human behavior. Its new report quantifies the results.
It’s like a country setting up border security, CEO Ben Trenda told me. It “starts by issuing passports” so its citizens can cross, and focuses less on identifying everyone who can’t cross.
Besides, he said, bots are rapidly changing targets. The average lifespan of a bot is four to six days — and then its makers issue a different one“.
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