Claudine Bianchi says, “It’s much easier to start a journey if you know where you’re going—and much more likely you’ll actually get to somewhere you want to be.

Marketing has changed drastically throughout the years, but the goal has remained the same—creating long term, valuable engagements with our customers.

Creating useful content and forging relationships with both potential and current customers is now a cornerstone of marketing. It’s no longer about simply turning heads; it’s about also engaging the customer and driving business value.

After all, the buyer’s journey doesn’t end with a sale. The sale is just the beginning. And, as marketers, our job is to coach customers throughout the course of their journey.

The buyer’s journey can be broken down into three phases: awareness, engagement, and business value“.

Understanding Your Content Marketing Goals Before Setting Metrics

MarketingProfs

Sharing is caring