‘5 Ways to Use Cinemagraphs in Your Marketing Campaigns’ – HubSpot
Robert Lendvai says, “To gain the attention of distracted online visitors, more brands are experimenting with cinemagraphs.
The Wall Street Street Journal recently wrote, “In an attempt to cut through the noise, marketers are increasingly experimenting with new visual tricks and gimmicks designed to make consumers stop and take notice, if only for a second or two. Cinemagraphs — still photographs incorporating looping video elements — are a recent example of such a tactic.”
Using cinemagraphs as part of digital marketing campaigns will not only set your company apart, it will also engage your prospects and clients.
Here are five ways to incorporate this new technology into your campaigns with some stunning examples:
1) Social Media & Social Ads
Social media distribution is an important part of driving traffic to your campaign, and it is a great place to experiment with new formats and ad types. You’ll know fairly soon if that piece of content is resonating with your audience“.
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