‘A Marketer’s Guide to Social Shopping Integrations′ – ‘Convince & Convert’ Blog
Tate Handy reports, “Your friendly neighborhood social media giants seemed to have cracked the code when it comes to advertising. But they’ve had more misses than hits so far in their efforts to take a slice of our e-commerce shopping dollars, from the Facebook Gifts experiment (discontinued in 2013) to Twitter’s flagging #AmazonCart.
This year, however, it seemed that networks like Pinterest, Instagram, YouTube, and even Facebook and Twitter may have turned the corner on social shopping. (highlight to tweet)
Facebook’s Future in Social Selling
Every earnings report, the numbers for Facebook become more staggering—now reaching 1 billion active users every day. And while Facebook is sometimes regarded as a platform more for sharing information than for planning purchases, around 90 percent of Facebook users have nevertheless hit the “like” button on at least one brand“.
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