‘B2C and B2B Ecommerce: Whats the difference anyway?’ – ‘Business.com’ Blog
Bryan Robinson says, “When you think of eCommerce, your thoughts likely go to traditional, consumer-based online shopping.
But – stop the presses – did you know that B2B eCommerce sales are almost double those of B2C?
In fact, the inexorable rise of eCommerce is one of the biggest trends in B2B marketing right now, and one which shows no sign of slowing down. It’s beenpredicted that the market will be worth a phenomenal $6.7bn by 2020.
While there are certain features that are required across both customer types, it’s increasingly important for businesses to understand the nuances that make B2B eCommerce so unique.
As we’ll explore in more detail, there are key differences at pretty much every stage of the buyer journey that you need to keep in mind!“.
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