‘How to Use Customer Service as Your Best Marketing Tool′ – ‘Convince & Convert’ Blog
Kevin Berk says, “These days the expectations for customer service are at an all-time low. Even with the advent of social marketing that purports to put a personal face on an impersonal business, consumers are not confident that anybody is really listening when it comes to the dark world of complaints… which is why for every 1 person that complains, 26 customers abandon your ship with nary a word.
So, what to do with this depressing dilemma? Kevin says it’s all about your approach to customer service and how you embrace the negative.Every critique is an opportunity to create a stronger bond that can turn a single bad experience into a lifetime customer and advocate.
In This Episode
- Why the current expectations for customer service make improvement easy
- How properly embracing negative reviews can lead to lifetime customers and brand advocates“.
Comments are closed.
