‘Last Minute Tips to Engage Customers Through the Holidays’ – MarketingSherpa Blog
Courtney Eckerle says, “Every year, the holidays have a way of sneaking up on us.
Just like there will be a mad rush at the mall on December 24, there are probably some marketers out there who are trying to think of some last minute ways to connect with customers during such a congested season.
Social media and other content is the best way to get some last minute and creative engagement with your customers. In the spirit of giving, here are three tips that could spread some goodwill between customer and brand.
Tip #1. Every interaction is an opportunity …
… even if it’s a complaint. At this time of year, people are stressed, busy and more likely to complain about your service than compliment it.
Even if it is something silly, like the complaint Reese’s faced at the beginning of December with customers voicing concern that their Reese’s peanut butter cups didn’t look much like Christmas trees“.
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