Trond Lyngbø says, “Going into the FIFA World Cup 2014, Argentina’s prolific scorer, Lionel Messi, widely considered the world’s best attacker, was expected to steer his team to victory. But he didn’t score a field goal in four games at the knockout stage — and his team lost in the finals!

Just like soccer, digital marketing is also a team effort. To win in the long run, each element of your omni-channel marketing plan, including SEO, should work in concert with and build upon the others  to power your business to massive success.

  • Do you work in a large organization, selling online and offline, locally as well as globally?
  • Is your marketing strategy comprehensive, overwhelming, even confusing? Does it engage multiple in-house teams, as well as outside consultants and media agencies?
  • Do you feel you could be doing more in your marketing but don’t have time for it all?

Then cheer up, because this series of articles is perfect for you“.

The Importance Of SEO In Omni-Channel Marketing: Part 1

Marketing Land

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