‘The Truth About Social Media Strategy′ – ‘Convince & Convert’ Blog
Jay Baer says, “The biggest problem with organic social media for business is that the majority of companies are trying to employ a social media strategy that hinges on making social media do something it’s not well-suited to do: create new customers from thin air.
“My favorite part of social media is that companies are doing it,” said noone, ever. (highlight to tweet, it’s fun!)
Think about it from an audiences standpoint. Who is more likely to see what your business posts organically to social media across Twitter, Instagram, Facebook, and the rest? People who don’t know your brand (new customers) or people who already know your brand (current customers)? Of course, it’s the people who already know your brand, as they are much more likely to be following your company in social, and thus be exposed to your organic post“.
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