David Moth says, “Eagle-eyed Econsultancy readers will notice that we’ve published a number of end-of-year roundups recently.

For each of these posts we asked a panel of experts for their views, and while I had their attention I slipped in a few extra questions.

So, what did our marketing experts think was the most common mistake that brands still make with their email campaigns, and in an ideal world what would they like to see happen to email marketing in 2016?

Here’s the panel, followed by their views on the matter:

  • Steve Denner, COO at Adestra.
  • Hannah Price, email marketing manager at Missguided.
  • Joanne Yarnall, CRM manager at Missguided.
  • Guy Hanson, senior director of professional services at Return Path“.

What are the biggest email marketing errors that brands still make?

‘Econsultancy’ Blog

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