‘4 reasons why digital marketing is essential for startups’ – ‘Entrepreneur’ Blog
Hardik Kapoor says, “New Brands are being launched every day and they are trying to keep pace with the dynamic consumer behavior. The competition, thus, is not just with each other, but also with the millions of marketing campaigns that consumers are inundated with every day.
The emphasis is hence on marketing operations involving skilled people, seamless processes and efficient technology. Startups usually operate on a shoe-string budget and are crunched for time. They need their marketing operations to enable them to digitize their most important customer experiences which will be scalable and agile at the same time.
Here are few points which will tell you that why digital marketing is really important for every startup:
1. It involves true engagement
Digital marketing has the capability to transform products and processes through technology and in a more cost-effective manner. This capability gives them the edge over other marketing channels and is exactly what a startup needs to grow and sustain in this highly competitive market“.
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