John Duke says, “Content marketing is so much more than a business blog, but many forget that little fact when trying to boost their business. When the holidays roll around, there are only so many blogs you can write, right? This is when you really need the reminder that content actually means anything your customers will consume, including social media, videos, images, and even sounds.

Some of these ecommerce shops show you what content marketing is all about. Take a look at some of the hottest digital marketing this season has to offer.

Coach

This holiday video features the products in a festive light, yes, but there’s also a cute little guest that no one with a heart can ignore. The introduction of a mascot and a video that shows the little guy in all his scrunchy-faced glory is just about the smartest move this luxury brand could make. Who could possibly stop watching? And grabbing and keeping consumers’ attention is what content marketing is all about“.

5 Ecommerce Companies Using Content Wisely this Holiday Season

HubSpot

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