Andy Beohar says, “Every year more and more features are added to digital advertising platforms, and to stay in the game, you need to stay up to date on each.

The trick is weeding through the noise and finding the advertising features that can actually benefit your business.

Below, we’ve listed three of the latest paid ad features released in the fall of 2015.

We break down each for you and show you tips for maximizing your use of them to drive results:

1. Twitter’s “Buy Now” Button

About a year ago, Twitter began testing the use of its “buy now” button directly within users’ feeds. With a single click, Twitter users can purchase your products directly from the platform with a link embedded right into your Tweet. All you have to do is use one of the eCommerce platforms supporting this functionality, which includes Shopify, Demandware, and Bigcommerce“.

Cha-Ching! 3 New Paid Ad Features Marketers Need to Know About

Business.com

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