‘Content Culture: Our Top Content Marketing Columns For 2015’ – ‘Marketing Land’ Article
Desiree Everts DeNunzio says, “Despite some concerns earlier this year that content marketing may have reached a plateau, there was still no stopping the forward march of content in 2015. The Content Marketing Institute’s most recent B2B Content Marketing Report found that the majority of B2B marketers — 88 percent — used content marketing as part of their marketing strategy.
Of course, as more content is endlessly churned out, marketers must inevitably ask, “How do you break through the noise and stand out?” That’s the question many of our expert columnists sought to answer here on Marketing Land over the past year, providing a wealth of advice on how to speak to your audience and rise above the content clutter.
Some of the most popular columns of the year looked at the nuts and bolts of how to craft an effective content marketing plan. Readers were also interested in understanding which channels are best for distribution and how to integrate content across those channels“.
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