Trond Lyngbø says, “Sure, Santa’s route list for his single night of deliveries is targeted, automated, geo-located and Google-mapped to precision these days. And NORAD continues to clear the skies so his old bucket can make the rounds without interference.

But it’s not all sugar plums and fairy dust for the old guy. Like anyone in the tough business of figuring out what people want, he still can’t get enough good data.

To help out, we offer some pans and praises in marketing, advertising and search that stood out to us during this rapidly fading year:

The Naughty List

Time To Forget “The Right To Be Forgotten”

The consequences of the “Right To Be Forgotten” decision in Europe continue to grow more absurd.

France wants Google to somehow ID French citizens anywhere in the world and censor their search results — wherever they are — according to the RTBF rules“.

Hey, Santa, Check Out Our Marketing “Naughty & Nice” List For 2015

Marketing Land

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