Sandra Guy says, “Consumers will make $600 million in online purchases on Christmas Day, Adobe predicts, an 11% increase over last year. Through Dec. 22, online holiday sales have increased 10.47% year over year to $73 billion, according to the Adobe Digital Index.

Online sales have hit the $74 billion mark during the 2015 holiday shopping season, and consumers aren’t done yet shopping retailers’ websites.

That’s according to just-released data from Adobe’s Digital Index, which shows online holiday spending Nov. 1-Dec. 22 jumping 10.47% year over year to $74 billion. That number is expected to grow significantly once last-minute online shopping totals are tabulated. Adobe is projecting Christmas Day online sales of $600 million. While that would be the lowest online sales day of the season, it would represent an 11% increase over $550 million in web sales last year, Adobe says.

Online sales totaled $1 billion each day from Dec. 1-21, the spokeswoman says, which is what Adobe was expecting. And online shoppers will continue buying right up to Christmas, Adobe says. “We expect $3.31 billion to be spent online between Monday (Dec. 21) and Christmas Eve“.

Shoppers have spent $74 billion online this holiday season and they’re not done yet

Internet Retailer

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