Brian Sutter says, “Content marketing gets great results if you position your business; write to teach, not sell; follow a strategy; and promote with social media. Learn how to do it.

Content marketing has gone from fad to fact. It’s beaten advertising in the battle for next year’s budgeting allocations. According to the Content Marketing Institute, 88 percent of B2B marketers use it now, and 76 percent of those same marketers plan to do more content marketing next year.

What does this mean for you?

If you’ve been holding back, it’s probably time to try some content marketing or get more deliberate about squeezing some results from it.

But before I show you how to do that, let’s do a little expectation management about content marketing. The practice isn’t perfect, and there are a few facts you need to know:

Content Marketing Takes Time to See Results.

Plan on waiting about six months to a year before you see any results, and it’s not unusual for it to take up to three years to see return on investment (ROI)“.

Create Better Content With These Content Marketing Rules to Live By

Business.com

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