‘Why Mobile Won’t Kill Desktop Ecommerce’ – ‘Entrepreneur’ Blog
Anand Srinivasan says, “When it comes to ecommerce, mobile is picking up steam. A recent survey, conducted by the National Retail Federation, found that nearly 57 percent of online shopping traffic during this year’s Black Friday season came from mobile phones. Meanwhile Walmart reported sales from mobile phones nearly doubled from 2014 to 2015.
While the debate over whether online shopping will kill brick-and-mortar stores has been around for a long time, do these latest statistics indicate that desktop ecommerce is itself in danger of becoming obsolete?
Not necessarily, according to Andy Wong, a partner at Kurt Salmon Digital. He says that while traffic from mobile phones to ecommerce sites is growing rapidly, it doesn’t necessarily translate into actual sales. Many of his clients see nearly 70 percent of their email opens happening over mobile. But in terms of actual conversions, mobile is growing pretty slowly“.
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