Liz Willits says, “By the end of 2016, it’s predicted that there will be 4.6 billion email accounts.

Wow. That’s a huge audience! As more people embrace email, you need to change the way you engage with your subscribers to keep up with their changing needs. To stay relevant, your email marketing best practices need to adapt to your audience.

To help you into the New Year, we have four email marketing best practices for 2016 to make your emails the coolest and most relevant in the inbox. Keep reading to learn how you can win with email marketing in 2016.

1. Contextual Emails

In 2016, 7 percent more emails will land in the inbox. So your job as an email marketer will become more difficult because audiences will be distracted by a downpour of emails. How can you be heard above the storm? Create contextual emails.

What are contextual emails?.

4 Email Marketing Best Practices to Stay Relevant in 2016

Aweber Blog

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