Sanket Patel says, “National brands looking to capitalize on the consumer trend of buying local often rely on affiliates—franchisees, dealers, agents, or distributors—to carry their marketing message to local audiences.

Brandmuscle’s recent research explored the nuances of these distributed marketing networks and some of the ways national brands can effectively support their affiliates to drive consumer demand at the local level.

We’ve taken lessons from that State of Local Marketing Report to a franchise marketing executive to learn more. Dave Kozak, VP of marketing for Direct Energy Services, manages national and local marketing for three distinct home services brands that are consistently ranked as the top franchises in their categories“.

How a Growing Franchise Builds Its Brand Through Local Marketing

MarketingProfs

Sharing is caring