‘2015 Year in Review: The most popular posts in optimization, list growth, analytics and digital marketing’ – ‘MarketingExperiments’ Blog
Ken Bowen says, “Throughout 2015, MarketingExperiments.com has published extensive new research taken from discoveries made by our parent company, MECLABS Institute. We have discussed branding, personalized messaging, subject line sequencing and copy, just to touch on a few topics covered in the last 12 months.
On the blog, we covered a wide range of subjects, from optimization and email marketing to testing strategies, and provided actionable takeaways on topics as varied as designing for user experience, cryptic marketing, the psychological effects of font and cart abandonment.
As you finish building out your marketing campaigns for 2016, read on to discover the most popular posts of 2015, determined by clicks from readers like you.
Back in January, Jon Powell, Senior Manager of Executive Research and Development, MECLABS, wrote about his firsthand experience in pioneering the testing of email preheaders“.
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