Emily Logan says, “Nonprofits have two goals: to win supporters to their cause, and to convert those supporters to donors or members to support their work. To achieve both in 2016, marketers will need to become more savvy than ever.

But where should you start? The first step is to take a look at the marketing landscape at large to see where it’s moving—and what obstacles could be a roadblock to your success. Here are a few trends that could make life challenging for nonprofits in 2016, along with some strategies that can ensure you end the year better than you started.

In 2016, Nonprofits Will Square Off Against…

1)The Slow End of Print

Media-watchers have bemoaned the end of print and paper for more than a decade. While the internet hasn’t completely put an end to the old ways, paper-based media and marketing is facing a host of modern issues. Direct mail still makes money, but most donors that respond to these efforts are over 55. There are still plenty of years ahead for this group to donate, but demographic trends clearly suggest that direct mail shouldn’t be your only strategy“.

4 Challenges Facing Nonprofit Marketers in 2016 (And How To Beat Them)

HubSpot

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