‘4 Steps To Magically Turn a Cold Sales Email Warm’ – HubSpot
Mike Renahan says, “Someone I work with frequently receives messages from a sales rep she doesn’t know. They’re the classic value-less “just checking in” emails that drive prospects crazy.
She never answers.
Instead, she forwards me the note and we discuss what sucks about it. We always come to the same conclusion: Today’s buyers aren’t interested in hearing from a sales rep they aren’t familiar with about a product they don’t need.
Reps have their work cut out for them. Salespeople have to create relationships with strangers and convert those strangers into paying customers. And while that’s already hard enough, reps are making it harder on themselves when they embrace cold techniques that are losing their effectiveness — quickly.
A recent study found that the average response rate of cold emails is 1.7%. A study from TOPOfound that it takes 18 cold calls to connect with a single buyer. Those two numbers are staggering, but they make sense if you think about it. After all, when was the last time you answered a phone call from someone you don’t know? Have you ever responded to an email from an unfamiliar email address?“.
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