Shyana Marks says, “The year 2015 was definitely one for the record books.

Technology is moving at such a rapid pace and disrupting industries left and right. We saw a steep rise in the “sharing economy,” rapid adoption of wearable technology, advertising innovation and Millennials invade the workplace. Lead generation transformed into demand generation, the importance of social media marketing shifted to content marketing, mobile traffic surpassed desktop, and video became the media darling.

For this month’s “Ask the Market Experts” column, we asked our resident thought leaders which business trend had the most impact on their business in 2015, and what that means for them in 2016. Here’s what they had to say.

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Mari Smith: Facebook’s Live streaming video feature that launched for public figures with verified pages in August 2015 has been a game changer for me! I love the ability to broadcast live from my various events across the country, and to have my online audience enjoy behind-the-scenes experiences“.

Ask the Market Experts: What Business Trend Was Most Impactful in 2015?

Business.com

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