Jonha Richman says, “Google’s latest change in the way it looks for URLs on the Web may give small business owners one more reason to switch to HTTPS. In an effort to secure users from man-in-the-middle attacks or data modification while browsing the Web, Google has recently announced its adjusting its indexing system to look for more HTTPs pages.

In a recent announcement, Google’s Webmaster Trends Analyst, Zineb Ait Bahajji said that the company is now going to index HTTPS pages first before the equivalent HTTP page. This means that even if you have an HTTP URL, Google will make indexing an equivalent HTTPS URL a priority.

In the same announcement, Bahajji explained that:

“Specifically, we’ll start crawling HTTPS equivalents of HTTP pages, even when the former are not linked to from any page, She further shared,”When two URLs from the same domain appear to have the same content but are served over different protocol schemes, we’ll typically choose to index the HTTPS URL if:

  • It doesn’t contain insecure dependencies.
  • It isn’t blocked from crawling by robots.txt”.

Google Just Gave Another Reason to Switch to HTTPS

Small Business Trends

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