Matt Walker says, “Google’s prime goal of delivering the most relevant answers to a search query won’t change in 2016.

However, a few changes in technology and Internet user behavior will prompt some fine-tuning to search engine optimization strategy.

Understanding these will help you make the right decisions for your business or team.

Read on to see some of the biggest areas of focus in SEO for 2016.

Mobile Is Making All the Difference

Many mobile users have switched to verbal search phrases since they’re speaking into their phones rather than typing into a keyboard.  These verbal search phrases can differ from written ones because the spoken query contains more errors and colloquialisms“.

Search In the New Year: Understand the Scope of Search Engine Optimization in 2016

Business.com

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