Verónica Maria Jarski says, “Though companies are spending more money on social media marketing, many are still trying to figure out best-in-class strategies and measurements.

Here’s a look at the current state of social media marketing.

US B2B marketers alone are projected to spend more than $100 billion on social media advertising by 2017, according to the following Morrison Foerster infographic.

However, 60% of social media practitioners cite “measuring ROI” as one of the top 3  challenging aspects of their social media campaigns, states Morrison Foerster.

To find out more about the state of social media marketing, check out the infographic”.

The State of Social Media Marketing

 

MarketingProfs

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