Ginny Marvin says, “Twitter’s new Conversational Ads mix polls with custom hashtags and rich media with the aim of getting users to share their responses with their own followers.

With Conversational Ads, brands can pose a question with two answers to choose from, each incorporating custom hashtags that show up in the ad copy and in the call-to-action buttons.

When someone takes the poll or votes from an ad, like the example above, they are given the opportunity to tailor the response crafted by the brand and share it with their followers. It looks something like this”.

Twitter Launches Conversational Ads To Get People Tweeting About Brands

Marketing Land

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