‘Twitter’s newest ad unit seeks to get consumers talking’ – Internet Retailer
Zak Stambor says, “Twitter’s conversational ads, released today, make it easier for consumers to share a retailer’s message.
Retailers looking to get consumers talking about their brand on Twitter have a new tool at their disposal. The social network today launched conversational ads, an ad format that includes call-to-action buttons with customizable hashtags that encourage consumers to interact with the tweet.
When a consumer taps a call-to-action button, the social network’s tweet composer window opens with a pre-populated brand message accompanied by a brand-supplied image or video and hashtag buttons. The consumer can then personalize the tweet and share it with followers.
“For many years, marketers have successfully increased their brand engagement using promoted tweets with compelling images or videos and campaign hashtags that drive retweets, likes and follows“.
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