Patricio Robles says, “With ad blockers here to stay, publishers and advertisers have rushed to develop new ways of reaching consumers online.

One of the fastest-growing alternatives to traditional digital advertising is native advertising.

Some publishers now earn significant percentages of their revenue from native ads, and there’s no evidence that interest in and adoption of native ads will wane any time soon.

If anything, growth in the use of native ads will only accelerate in 2016.

But native advertising has presented a number of challenges. Some of the biggest relate to concern over disclosure and transparency.

And these concerns aren’t purely theoretical. In the United States, the Federal Trade Commission (FTC) has warned about native ads that could potentially confuse consumers“.

What advertisers need to know about the FTC’s new guidance on native ads

‘Econsultancy’ Blog

Sharing is caring