‘What can a blog do to your business?’ – ‘Entrepreneur’ Blog
Irfan Khan says, “Till recently, Influencer Marketing as a term was used in the context of movie and sports stars who endorsed various products and services in the mass media. Enterprises earmark a sizable portion of their marketing budget to engage these offline celebrities as a part of their Influencer Marketing strategy.
However, with Internet penetration growing exponentially and social media becoming ubiquitous, Influencer Marketing has touched the next generation of celebrities – bloggers, video bloggers and micro-bloggers.
Bloggers, who are a source of inspiration for hundreds and thousands of loyal followers, have become important influencers because they are seen as authentic and trustworthy people. In a recent report by McKinsey marketing-inspired word-of-mouth generates more than twice the sales of paid advertising, and these customers have a 37 per cent higher retention rate“.
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