Ginny Marvin says, “Amazon released a flurry of performance stats for 2015 on Tuesday, including updates on just how popular sponsored product advertisements have become on the e-commerce platform.

The company says global adoption of Sponsored Products grew by 100 percent among Amazon sellers in 2015. The ads drove more than $1.5 billion in sales globally last year, according to Amazon. During the holiday shopping season, clicks on Sponsored Products in the US increased 200 percent year over year.

Amazon made several updates to Sponsored Products that helped drive these increases, including new placements in the first position of Search, the mobile shopping app and a second carousel of sponsored products ads on product detail pages”.

Amazon: Adoption Of Sponsored Products Ads Grew By 100 Percent in 2015

Marketing Land

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