‘Atmospheric marketing: Riding the tidal wave of IoT data’ – ‘Econsultancy’ Blog
Lindsay McEwan says, “The tide may already have turned towards big data, but the waves are about to get a whole lot bigger.
From watches and wearables, to beacons and smart home systems, connected devices are expected to exceed 38bn by 2020, and each one will generate valuable data about what consumers think and how they behave.
With the widespread adoption of the Internet of Things (IoT), we will see a flood of structured data and unstructured data insights.
Advanced technologies will be needed to make best use of this data to tailor communications and target the right audience at the right time“.
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