‘Instagram Advertising: What’s Working?’ – ‘Marketing Land’ Article
Andrew Waber says, “My work involves looking into larger trends we (at Nanigans) observe across our base of hundreds of large advertisers, primarily within the Facebook ecosystem. What’s particularly interesting about Instagram as a newer platform is that the architecture of the ad environment is similar to Facebook’s, and we’ve observed remarkably comparable performance across the two channels.
Yet, as creative best practices continue to emerge for Instagram ads, some differences do present themselves.
As a quick refresher, this past summer, roughly three years after its 2012 acquisition of the service,Facebook opened up Instagram’s ad API. Since then, advertisers have adopted the channel at a rapid pace.
As of October, only two months following the API launch, 31 percent of all advertisers using our company’s ad automation software were spending on Instagram. This trend has largely continued through more recent months“.
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