Business.com team says, “Marketing involves a variety of interconnected activities and functions: researching what consumers want; creating products that satisfy consumer desires; communicating how products fulfill those desires; figuring out how much those products should cost; and packaging, distributing and selling those products.

Thanks to technological innovation, beginning with the Internet and e-commerce and continuing with the latest mobile gizmo, consumers have more choice, more access and more selectivity.

Marketing has had to change as well.

As Smart Insights observes:

Many marketers, particularly those in small businesses, don’t recognize just how much and how often technology is changing…they have a difficult time keeping up, which could be their biggest marketing mistake…In a blink of an eye, the marketing strategy you’ve been using could become outdated”.

Marketing in 2016: Are We Headed Towards the Great Unbundling?

Business.com

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