Phong Ly says, “Mobile devices have shifted the marketing landscape dramatically within the last five years, creating a new effective channel for brands and businesses to deliver digital content.

According to a recent comScore report, most Internet users in the U.S. consume content predominantly on mobile devices, and Americans spend most of their online time consuming digital media through apps.

Smartphone usage has increased 394 percent, while tablet usage has seen a growth of around 1,721 percent.

Together, these two platforms account for almost 60 percent of the overall digital media consumed by devices.

Consumers prefer to read and share information they can view on tablets and smartphones“.

Mobile Ready: 4 Things to Ask Yourself Before Mobile Strategy Planning

Business.com

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